The Psychology Behind Mobile Budget AdoptionRewards and rewards such as discount rates, cashback and loyalty points can be effective motivators for mobile budget adoption. Nevertheless, the specific elements that drive mobile pocketbook adoption are still a secret.Making use of the stimulus-organism-response (S-O-R) concept as an academic basis, th… Read More

The Psychology Behind Mobile Budget AdoptionMotivations and rewards such as price cuts, cashback and loyalty factors can be powerful motivators for mobile pocketbook adoption. Nevertheless, the exact elements that drive mobile pocketbook adoption are still a secret.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this stu… Read More

The Psychology Behind Mobile Wallet FosteringRewards and rewards such as price cuts, cashback and loyalty factors can be powerful incentives for mobile budget adoption. Nonetheless, the exact variables that drive mobile budget adoption are still a secret.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical basis, this research e… Read More